Research & Targeting
Keywords, competitors, budget plan
We create, manage, and optimize high-performing ads that maximize visibility, generate qualified leads, and deliver measurable ROI. With transparent reporting and continuous optimization, every advertising dollar works harder to grow your business.
We create, manage, and optimize high-performing ads that maximize visibility, generate qualified leads, and deliver measurable ROI. With transparent reporting and continuous optimization, every advertising dollar works harder to grow your business.
Our Google Ads (SEM) service puts your business at the top of Google search results instantly. We build, manage, and optimize paid campaigns that target customers who are actively searching for what you sell — so your budget only goes toward clicks likely to convert.
Most agencies take your budget, launch basic campaigns, and disappear. We do the opposite — starting with a small test budget, identifying what actually works, then scaling the winners. You get live access to your Google Ads dashboard, so you see every click, every cost, and every conversion in real time. No black box, no guesswork.
We manage the complete lifecycle of your paid search campaigns:
● Keyword Research & Selection — High-intent, commercial keywords your ideal
customers are actively using right now.
● Ad Copy & Extension Creation — Compelling headlines and descriptions, plus
sitelinks, callouts, and call extensions that lift CTR.
● Campaign Structuring — Organized by theme (branded, competitor, product, location)
for tighter control and smarter budget allocation.
● Bid Management — Manual bid adjustments for high performers, fast pausing of
underperformers to protect your spend.
● Landing Page Optimization — Review and recommendations to lift the conversion rate
of every click you pay for.
● Remarketing Campaigns — Targeted ads that bring past visitors back to complete the
purchase they almost made.
● Shopping Ads (eCommerce) — Optimized product feeds and Shopping campaigns
showing images, prices, and reviews right in search results.
We never launch a campaign blind. We meet to understand your customer, offer, and budget, then analyze your competitors' ad strategies — their keywords, copy, and estimated spend — and audit your existing conversion tracking. You receive a complete paid media plan: target keywords, estimated CPC, projected monthly budget, and expected conversion volume.
● Week 1: Conversion tracking set up in Google Ads and GA4 (calls, form fills, purchases)
● Week 2: Campaign structure built, ad copy written, audiences configured, submitted for
Google review
● Week 3: Campaigns go live with a small daily budget; daily monitoring of clicks, cost,
and early signals
● Week 4+: First 30 days analyzed — underperformers paused, winners scaled. Weekly
summaries, monthly reports.
● Click-Through Rate (CTR)
● Cost Per Click (CPC)
● Conversion Rate
● Cost Per Conversion (CPA)
● Return on Ad Spend (ROAS)
● Quality Score
₹2Cr Monthly Revenue · 480%
Revenue Growth · 2.1M Monthly Reach · 3.2x ROAS
"Nova Vision completely transformed our digital presence. Within 3 months our
leads tripled and brand recognition soared."
A complete Search Engine Marketing / Google Ads engine running for your brand — strategy, execution, and analytics all handled.
A proven 5-step approach to growing your brand with Search Engine Marketing / Google Ads
Keywords, competitors, budget plan
Structure, ad copy, tracking
Small daily budget, live monitoring
Pause losers, raise budget
Ongoing & testing
Average results across our Search Engine Marketing / Google Ads clients over a 6-month engagement.
It depends on your industry and location. For most small and medium businesses in India, we recommend starting with a monthly budget of ₹30,000 to ₹1,00,000. We can advise you based on keyword research.
Google Ads is paid, provides instant visibility, and stops the moment you stop paying. SEO is organic, takes months to build, and provides long-term, sustainable traffic. Most successful businesses use both.
Yes. We use location targeting and local keywords (e.g., “plumber in Gurgaon,” “best dentist in Indore”) to reach customers in your specific service area.
Yes. We fully manage Google Shopping campaigns for e‑commerce brands. We optimize your product feed, set bids for individual products, and track ROAS.
Book a free 30-minute strategy call and let's map out exactly how we'll deliver results for your brand.