Help Center — Everything You Need to Know

Frequently Asked Questions

Straight answers about how we work, what we deliver, and what to expect — organised by service. Can't find what you're looking for? Our team is one message away.

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Search Engine Optimization (SEO)

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How long does SEO take to show results? +

You may see initial movement in 3–4 months. Significant, sustainable growth typically takes 6–12 months, depending on your industry and competition.

Do you guarantee a #1 ranking on Google? +

No ethical SEO agency can guarantee a #1 ranking. Google’s algorithm is complex and constantly changing. We guarantee that we will follow Google’s guidelines, use proven strategies, and report on progress honestly.

What is the difference between on‑page and off‑page SEO? +

On‑page SEO refers to optimizations made directly on your website (content, meta tags, internal links). Off‑page SEO refers to activities outside your website, primarily building backlinks from other reputable sites.

Do I need SEO if I already run Google Ads? +

Yes. SEO builds long-term, sustainable traffic. Google Ads stops the moment you stop paying. Together, they create a complete strategy: paid ads for immediate results and SEO for lasting growth.

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Search Engine Marketing (SEM) / Google Ads

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How much budget do I need to start Google Ads? +

It depends on your industry and location. For most small and medium businesses in India, we recommend starting with a monthly budget of ₹30,000 to ₹1,00,000. We can advise you based on keyword research.

What is the difference between Google Ads and SEO? +

Google Ads is paid, provides instant visibility, and stops the moment you stop paying. SEO is organic, takes months to build, and provides long-term, sustainable traffic. Most successful businesses use both.

Can you run ads for local businesses only? +

Yes. We use location targeting and local keywords (e.g., “plumber in Gurgaon,” “best dentist in Indore”) to reach customers in your specific service area.

Do you manage Shopping ads for e‑commerce stores? +

Yes. We fully manage Google Shopping campaigns for e‑commerce brands. We optimize your product feed, set bids for individual products, and track ROAS.

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Social Media Marketing (Organic + Paid)

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Which social media platforms should my business be on? +

It depends on your industry and audience. B2B companies typically perform best on LinkedIn. B2C brands often see results on Instagram and Facebook. We analyze your customer profile and recommend the top 2–3 platforms.

How many times a week should I post? +

We generally recommend posting 5–7 times per week on Instagram and Facebook, and 3–5 times per week on LinkedIn. Consistency is more important than volume.

What is the difference between organic and paid social media? +

Organic social media is free content you post to your profile. It builds community but has limited reach. Paid social media involves boosting posts or running targeted ads to reach a larger, specific audience. We recommend using both.

Can you manage my LinkedIn profile for lead generation? +

Yes. We optimize personal and company LinkedIn profiles, post thought leadership content, and run targeted LinkedIn ads to generate B2B leads.

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Email Marketing & Automation

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How often should I send emails to my list? +

For most businesses, we recommend 1–2 broadcast emails per week plus automated sequences (welcome, abandoned cart). The key is consistency and value, not volume.

What is the difference between a broadcast email and an automated sequence? +

A broadcast email is a one-time send to a segment of your list (e.g., a weekly newsletter). An automated sequence is triggered by a user’s action (e.g., welcome email after signup) and runs in the background.

Do you manage email marketing for e‑commerce stores? +

Yes. We specialize in e‑commerce email marketing, including abandoned cart recovery, post-purchase follow-ups, and browse abandonment sequences.

Can I see my email dashboard and reports? +

Yes. We give you view‑only access to your email platform so you can see open rates, click rates, and revenue from email at any time.

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Video Production for Marketing

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How long should a marketing video be? +

For social media ads, 15–30 seconds. For explainer videos on your website, 60–90 seconds. For customer testimonials, 60–120 seconds. Shorter videos almost always perform better.

Do you provide voiceover and background music? +

Yes. We provide professional voiceover artists and royalty‑free background music. You can also provide your own voiceover artist if you prefer.

Can you create animated explainer videos? +

Yes. We produce 2D animated videos for software, financial products, healthcare, and other complex services where live action filming is impractical.

How much does a video cost? +

Prices vary based on length, complexity, and location. A simple 60‑second live action video starts at approximately ₹50,000. A 60‑second animated video starts at approximately ₹80,000. Contact us for a custom quote.

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UI/UX Design for Marketing

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What is the difference between UI and UX? +

UX (User Experience) focuses on the overall feel, structure, and ease of use. UI (User Interface) focuses on the visual elements: colors, typography, buttons, and spacing. We do both.

Do you only redesign full websites, or can you redesign single pages? +

We can redesign a single landing page, a product page, a checkout page, or an entire website. We start with the pages that have the highest impact on your revenue.

Do you provide development services (coding) for the design? +

We can refer you to trusted development partners, or we can work directly with your in‑house development team. We provide a complete design handoff package that includes all assets, spacing guides, and interaction notes.

How long does a full website redesign take? +

A full website redesign (10–20 pages) typically takes 4–6 weeks for design and another 4–6 weeks for development. A single landing page redesign takes 1–2 weeks.

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E‑commerce Marketing

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Which e‑commerce platforms do you support? +

We support Shopify, WooCommerce (WordPress), Magento, BigCommerce, and custom‑built stores.

Do you manage Amazon or Flipkart marketplace ads? +

We primarily focus on D2C stores (your own website). For marketplace ads, we can refer you to specialized partners.

How do you recover abandoned carts? +

We set up automated email sequences: first email 1 hour after abandonment, second email 24 hours later, third email 48 hours later. We also add SMS recovery for mobile users.

Can you help with product page copy and images? +

Yes. We write conversion‑optimized product descriptions, bullet points, and meta titles. We also provide recommendations for product photography and videos.

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Digital Media Buying

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What is the difference between programmatic and traditional media buying? +

Traditional media buying involves manual negotiations with publishers. Programmatic uses automated software to buy and place ads in real time, targeting specific users based on data.

What is a typical minimum monthly budget for media buying? +

For small and medium businesses, we recommend a minimum monthly budget of ₹1,00,000 to ₹5,00,000 for meaningful results. We can advise you based on your industry and competition.

Do you buy media for B2B companies? +

Yes. We use LinkedIn Ads, targeted display ads on industry websites, and programmatic direct deals to reach B2B decision makers.

Can I see where my ads are being placed? +

Yes. We provide a placement report that shows exactly which websites, apps, and YouTube channels your ads appeared on.

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Brand Strategy & Positioning

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Do I need brand strategy if I already have a logo and website? +

Yes. A logo is just a visual mark. Brand strategy defines what that mark stands for. It ensures that every campaign, every email, and every social post feels like it comes from the same company.

How long does the brand strategy process take? +

The full process (research → playbook) typically takes 4–6 weeks. We can deliver a condensed version in 2 weeks if you have an urgent need.

Do you provide logo design as part of brand strategy? +

We can refer you to specialist logo designers, but logo design is not included in our brand strategy service. We focus on positioning, messaging, and guidelines.

How do I use the brand strategy playbook? +

You can share it with your internal team (marketing, sales, product) and any external agencies. It serves as a single source of truth for all brand decisions.